Mulligan will be responsible for the management and reporting on all areas of Emitac Distribution’s activities in the region.
In his new role, Mulligan will redefine and execute Emitac’s business development strategies, drive sales support and marketing activities and build, maintain and strengthen relationships with vendors and channel partners.
“This is a crucial time for organisations in the Middle East to evaluate their current investments and strategies. The Middle East is one of the most dynamic markets when it comes to Distribution business. Expectations amongst our current and potential channel base are higher than ever and we are committed to deliver and exceed these expectations" – adds Mulligan.
"Emitac’s Vision is to lead the Distribution business in every region we operate and this organisational announcement aligns us to accelerate this expansive growth and enhance business performance.” says Babar Khan, Director Emitac BOD. “Mulligan’s wealth of experience and expertise in technology and business development makes him the perfect choice for this task."
Mulligan has over 25 years of extensive experience in Sales, Marketing, Operations and Business Management. Mulligan previously held several senior positions like the Area Diector, General Manager and Vice President at Motorola prior to joining Emitac as the General Manager for Emitac Distribution.
Emitac has an ambitious plan to diversify, develop and lead in every business stream we operate by driving business improvement for our customers, creating competitive advantage and maximizing value.