In the last few years, the IT channel has seen a gradual but significant shift. From mere product pushing, the market has evolved towards value added services, keeping pace with a maturing market scenario for technology investments. Broadline distribution model continues to be a proven go-to-market strategy for many product categories but value added distribution has gained significant ground, especially in security, software, storage & networking domains.

The Middle East is now seeing more specialist value added resellers and solution providers, who are helping deploy high-grade solutions, helping Middle East customers from SMB to enterprise segments meet their IT infrastructural needs. This is in addition to resellers who continue to focus on trade and exports.

In such a complex market, it is essential to have a platform that helps communicate with a vast spectrum of resellers with varying profiles. Over the past decade and more, Reseller World Middle East continues to be the media of choice for key vendors and market movers to keep the Middle East IT channel informed, helping them stay on top of technology and market trends and providing them opportunities to scale up.

Reseller World Middle East is, quite simply, the voice of the IT channel in the region. Through a process of constant engagement with spokespeople from the industry, Reseller World Middle East brings together the industry in a way no other magazine does.

Besides covering various conventional channel topics including distribution tie-ups, new announcements, channel programs and much more, the magazine also focuses on key technologies as well as case studies based on solution deployments by partners. In short, there are many voices in the channel, but only one voice for the channel.